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| Account Executive |
Location: |
Banbury |
20-25k |
| pension / private health |
| Ref: HQ00015875 |
Posted: 14/10/08 |
Apply |
Description:
Our client are a specialist agency providing PR and marketing communications support to the Automotive sector. As a result of continuous expansion we seek an Account Executive to join the team.
Role Profile:
The Account Executive will help deliver successful marketing communications activities through a proactive, rigorous and enthusiastic approach. The Account Executive will support their manager with good quality and insightful written work, efficient administration and other tasks as required, delivering success within the time agreed.
Reporting to:
Account Director
Key Duties:
- To research and write press releases, articles and other documentation. Successful documentation will:
- be accurate, with few revisions needed by the client
- be compelling, so that target audiences choose to read it
- be rigorous with an appropriate level of detail, insight and analysis
- persuasively deliver the clients’ key message
- To manage photographic libraries. Successful management will ensure that:
- be accurate, with few revisions needed by the client
- be compelling, so that target audiences choose to read it
- be rigorous with an appropriate level of detail, insight and analysis
- persuasively deliver the clients’ key message
- To liaise with clients and journalists to arrange interviews and story placements that support clients’ business objectives
- To proactively identify story ideas to discuss with the account director
- To fulfil journalist and client requests for images, documentation, press releases, etc
- To assist with account administration, reporting, analysis, etc
- To identify opportunities to sell other services to clients
- To support account manager / director at meetings and events
- To coordinate events and press visits
- To provide miscellaneous support to account manager / director
- To take part in brain storming sessions to generate campaign ideas
Candidate Skills:
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Excellent written and oral communications
- An ability to see ‘the big picture’
- Creativity in story generation and the development of ingenious marketing solutions
- Commitment to all aspects of quality
- A good knowledge of the industries covered by the role
- An ability to effectively manage the use of time to ensure efficient and timely delivery of multiple assignments
- A high degree of technical understanding may be required depending on the role
- May require occasional weekend and evening work as dictated by client objectives
- May involve some overseas travel and overnight stays
Candidate Profile:
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The ideal candidate will have a Degree in either Engineering / Manufacturing or Automotive disciplines or relevant work experience and knowledge of these sectors
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Additional PR and Marketing skills would be an advantage however not essential
- It would be advantageous if candidates had an understanding of technical concepts or a good knowledge of technical engineering
- Excellent writing skills, preferably to a technical standard, are also required
- PR skills within engineering / manufacturing / automotive / construction sectors would be advantageous
- Candidates with no PR experience however who are passionate about the Automotive industry will be considered
FGI Ltd are committed to equality of opportunity.
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| Ref: HQ00015875 |
Posted: 14/10/08 |
Apply |
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